Screenshot from Choice by Miwatj Health Aboriginal Corporation
Created for and completely by the Elcho Island community in remote north-east Arnhemland, this unique anti-smoking campaign spread like wild fire across Arnhemland as mini video clips being passed around through peoples mobile phones.
The corporation’s Tobacco Control Project coordinator, Ric Browne, said the key was making a message in language and finding the best way to distribute it.
“Not many Yolngu homes have computers, but everybody’s got a mobile phone,” he said.
‘Cough n Rap
‘Cough n’ Rap’ – Miwatj Health from Skinnyfish Music on Vimeo.
Director: Jonathan Manirri Yunupingu and Tim Wood
Music by: Duanne Preston
Choice
Choice – Miwatj Health from Skinnyfish Music on Vimeo.
Director: Lloyd Malalung and Tim Wood
Music By: Laurance Dhamarrandji, Duanne Dhamarrandji, Lloyd Malalung, Music Produced by: Duane Preston
Life
Life – Miwatj Health from Skinnyfish Music on Vimeo.
Director: Marcus Mungul Lacey and Tim Wood
Music By: Geoffrey Gurrumul Yunupingu
i think these video’s should be used everywhere and for all mobs too andd shown in loops at health clinics and dr’s clinics, got to let ppl know how bad cigarettes are and how much money is wasted on them when you could be buying clothes and food instead of the money needed for cigaretted, well done i like it very muck and thank you, a wongi woman………….